Lead Scoring

Sellify GPT's AI lead scoring system automatically rates how sales-ready each contact is based on their behavior and engagement. Scores help you prioritize who to call first.

How Lead Scores Work

Your contacts receive a lead score (0-100) based on two factors:

1. Behavioral Data: Interactions with you (calls, SMS, email opens, website visits)
2. AI Analysis: Quality of engagement and purchase readiness signals

The system continuously updates scores as new activity happens.

Score Factors

Your contact's lead score increases when they:

• Answer your calls (shows interest and availability)
• Reply to SMS messages (engagement)
• Open emails you send (attention)
• Mention buying signals ("timeline," "budget," "decision maker")
• Engage frequently (multiple touches)
• Move through your deal pipeline (progressing)

Scores decrease when:

• A lot of time passes with no activity
• The contact says they're not interested
• They unsubscribe or opt out

Engagement Levels

Scores are grouped into engagement tiers:

• 90-100 (Hot): Highly engaged, sales-ready. Call first.
• 70-89 (Warm): Good engagement, moving forward. Call today.
• 50-69 (Medium): Some interest shown. Follow up soon.
• 30-49 (Cool): Light engagement. Nurture with content.
• 0-29 (Cold): Little to no engagement. Long-term nurture.

Using Lead Scores to Prioritize

In your contacts list:

1. Sort by lead score (highest first)
2. Start your day calling hot and warm leads
3. Nurture cool and cold leads with email or SMS

Higher-score leads are more likely to convert, so prioritizing them improves your close rate.

tip

Don't ignore cold leads—nurture them. Sometimes a cold lead becomes hot after a few touches or when timing changes.

info

Lead scores are suggestions, not rules. Use them to focus your time, but also follow your sales instinct and prioritize strategic accounts.